Privacy policy


The Customer is informed and agrees that his personal data may be collected on the site and used by AMARA FLEURS SARL which acts as data controller under the terms of Law 78-17 of January 6, 1978 relating to Computers, Files and Freedoms as amended on January 20, 2017 and as amended by the General Regulation on Data Protection 2016/679 dated April 27, 2016 (hereinafter the "Data Protection Act").

AMARA FLEURS SARL undertakes to protect and ensure the security and confidentiality of personal data of its Customers, in accordance with the Data Protection Act, including taking all necessary precautions to prevent such data from being stolen, distorted, damaged or that unauthorized third parties have access to it. In case of violation of personal data, AMARA FLEURS SARL notifies the violation in question, to the CNIL, as soon as possible after its discovery. If the violation of personal data is likely to cause a high risk to the rights and freedoms of a Customer, AMARA FLEURS SAR LLC will notify the person concerned of the violation of personal data as soon as possible.

Customers' personal data may be transmitted to service providers and contractual partners who, as subcontractors under the Data Protection Act, intervene and contribute directly to the management of orders and for whom it is absolutely necessary to access the personal data provided by the Customer during the creation and use of his account (identity, postal address, telephone number, email address). Subcontractors can only act on the instructions of AMARA FLEURS SARL.

Customers' personal data may also be transmitted to external service providers for certain processing operations, such as the analysis of customer opinions, in-store reservations, etc. (see list of collection purposes below). The data are then transmitted anonymously (addresses and identity information are not included), or if this is not the case, the service provider has undertaken not to use them for its own needs or to communicate them to a third party. These entities are also obliged, to the same extent as AMARA FLEURS SARL, to ensure the protection of personal data. The subcontractors can only act on the instructions of AMARA FLEURS SARL. Your data may be transferred outside the European Union to our contractual service providers for the performance of our contractual obligations and to our business partners. In this case, we will inform you and assure you to check that your data benefit from an adequate protection with regard to the French and European regulations. Subcontractors can only act on the instructions of AMARA FLEURS SARL.

Finally, legislation or legal proceedings may also compel us to disclose your personal data.

The personal data of Clients is collected for the following purposes:

- The management of orders and relations with Customers.

- Informing Customers about offers and commercial information related to the brand.

- Strengthening and improving the communication of the Website and the brand by sending, in particular, newsletters and special offers according to the Customer's preferences noted on the site.

- The improvement and personalization of the services offered to the Customers.

- The realization of statistical studies and analysis of the buying habits of customers AMARA FLEURS SARL.

- Targeted advertising (see Cookie Policy).

- Participation in a contest.

- The management of the loyalty program AMARA FLEURS SARL

- Management of customer opinions on our products.

- The geolocalisation to help in the search for stores close to the customer's position provided that he shares his position and the respect of legal and regulatory obligations.

In any way AMARA FLEURS SARL does not receive, record or keep any information whatsoever concerning your banking information. Your personal data are kept three years from the end of the business relationship or the last contact. However, data may be kept and archived for a longer period of time in compliance with a legal obligation.

However, this portability of data is limited to data transmitted voluntarily by the customer, by filling out a form for example, or data generated as a result of the customer's activity, such as purchase history or the recording of connection data when browsing the merchant site.

Personal data that is derived, calculated or inferred from data provided by the person concerned, such as a user profile created through the analysis of raw data produced by a "smart" counter, is excluded from the right of portability, insofar as it is not provided by the person concerned, but created by the organization.

To exercise one or more of the Rights and Freedoms, the Customer must send a request by e-mail or by mail to the Customer Service of AMARA FLEURS SARL, by filling out the contact form located on the site or by writing to the following address indicating his name, first name, e-mail address and customer references : AMARA FLEURS SARL - Customer Service - 15 rue de Landser 68100 MULHOUSE, or by mail at the following address: You can also contact us to provide instructions on the fate of your data after your death.

Each request must be signed and accompanied by a photocopy of an identity document bearing the Customer's signature and specify the reply address.

The response to the request made on the basis of one or more Computer Rights and Freedoms will be sent within one month of receipt of the request.

Finally, you may file a complaint with a supervisory authority. This charter may be modified at any time. We invite you to consult it regularly to be kept informed of any changes.